Page 1 2 3

	Enter your search terms Submit search form
	Web www.parexcellencemag.com

Study Highlights Women Are Spending More on Consumer Electronics and Technology

Now, almost a third of women consider themselves early adopters willing to buy cutting-edge consumer technology, according to the CEA study.

"The products themselves are becoming all-around easier to use," said Barbara Kotsos, senior marketing manager for Epson's printing supplies division. "They aren't as intimidating as they would have been for Mrs. Cleaver 50 years ago."

Epson, a leading maker of scanner and printers, recently homed in on the female-dominated scrapbooking market, so successfully that it plans to aim more products at women this year.

Sony's products targeting women include its LIV line, sold exclusively at Target stores, which includes CD players for the kitchen and shower radios in colors from stainless steel to lime. The smaller designs should fit better in a home - characteristics desired by consumers in general and women in particular, said Ellen Glassman, a director of design at Sony.

Some attempts fall short.

At CES, organizers hung big pink banners saying "Technology is a Girl's Best Friend," even though the group's own research found a third of women surveyed don't like products with girlie colors.

It's a challenge, says Laura Heller, senior director of the trade publication DSN Retailing Today.

"There's a fine line between marketing to women and talking down to women," she said, "and I don't think people have found what that is."

A growing number of companies are starting to target their wares toward female buyers, or at the very least peddle them in a more gender-neutral fashion. Retailers and manufacturers who get this picture are seeing real dividends.

Page 1 2 3

Return to Top

Par Excellence is the respected voice amidst the chatter of other women's magazine titles. In Par Excellence top female executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning and financial strategies for women, fashion, technology, marketing trends, family, healthy lifestyle, success strategies, diversity & inclusion and much, much more.