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Study Highlights Women Are Spending The Most on Consumer Electronics and Technology

 Are you aware?

We now know based on research from nearly everyone in the consumer electronics industry, including reports coming out of the Consumer Electronics Show that:

• Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear.
• Women are involved in 89 percent of all consumer electronics purchase decisions.
• Eighty-four (84) percent of women believe that new technologies can help improve their lives.
• Forty-eight (48) percent of women age 18-34 own a digital camera.

First of all smart marketers are learning that testosterone doesn't necessarily control the purse strings.

Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear.

Yet a meager 1 percent of women surveyed thought manufacturers had them in mind when creating products, according to a report, released by the Consumer Electronics Show.

Yet women are involved in almost 75 percent of all electronics purchases, and they are increasingly interested in gadgets, from DVD players to digital cameras, for themselves or their families, according to the survey, which was based on telephone interviews with 1,002 U.S. adults in October and done in association with the independent market research firm Rockbridge Associates Inc.

Radio Shack's customers have shifted from 20 percent female seven years ago to 40 percent female today. In response, the 7,000-store chain began actively recruiting female store managers last year, and now one of every seven stores is managed by a woman.

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