Page 1 2

<<-Back to The Luxury Market Articles

For Retailers, Marketers, Manufacturers, Advertising Agencies, Investors and the Press…

The Consumer Market For Gifts and Home Decorative Accents Has Enjoyed Vibrant Growth in The Past Five Years, But Will That Growth Continue?

Presented by Pam Danziger
President of Unity Marketing
Par Excellence Magazine Advisory Board Member

About Unity Marketing's Gifts & Decorative Accents Report 2008: Who Buys Gifts and Home Decorative Accents, What They Buy and Why They Buy

Unity Marketing's Gifts and Decorative Accents Report 2008 is the definitive study of consumers' buying and spending habits related to giftware and home decorative accessories, written by Pam Danziger, the nation's leading expert on the gifts market and based upon the kind of in-depth consumer research for which Pam Danziger and Unity Marketing are known.

This report provides vital market size, growth and demographics for anyone and everyone that sells giftware and home accents, from marketers, advertisers, retailers, service providers. The Gifts & Decorative Accents Report 2008 an essential tool to understand the dynamics of this market, today and into the future.

This important new study of the gifts and home decorative accents market provides the results of a series of focus groups among highly active recent purchasers of various giftware and home accent products. The focus group respondents were also people who enjoyed shopping for these items in specialty gift and home stores.

This report is compiles detailed statistics collected in a survey among 1,644 recent buyers of one or more of the 26 giftware and home accent products included in the survey. (See product list below) The average income of survey respondents was $75,100; average age 42.4 years; and 68 percent female/32 percent male. Also included in the survey was a special investigation into the shopping preferences for consumers of these goods.

Special Investigation: Consumers' shopping preferences for gifts and home decorative accents

The value of this report is enhanced for product marketers and retailers through its special investigation into the shoppers' preference and attitudes related to specific types of stores where gifts and home accents can be found. Stores included in this special investigation are:

• Department stores
  
  
• Discount department stores, mass merchants, dollar stores and/or warehouse and membership clubs
  
  
• Direct selling and party plans
  
  
• Internet websites
  
  
• Jewelry stores and/or luxury boutiques
  
  
• Mail order catalogs and/or direct mail brochures
  
  
• Specialty card and gift stores
  
  
• Specialty home furnishings stores
  
  
• Television shopping channels
  

Products included in the survey

Details about purchases of these 26 products were included in the most recent survey. Comparative statistics are drawn from Unity Marketing's Gift and Decorative Accents Report, 2003.

Home Decorative Accents

• Art & Wall Decor
  
  
• Boxes, Tins & Music Boxes
  
  
• Candles & Accessories
  
  
• Clocks
  
  
• Crystal Figurines and Art Glass/Decorative Accessories
  
  
• Desk Accessories
  
  
• Dinnerware & Tabletop Items
  
  
• Figurines & Sculpture (Decorative/Not Collectible)
  
  
• Garden Decoratives
  
  
• Home Textiles & Decorative Linens
  
  
• Italian-Imported Home Furnishings
  
  
• Kitchen Gadgets & Cooks Tools
  
  
• Lamps & Lighting
  
  
• Picture Frames
  
  
• Seasonal Decorations
  
  
• Stemware, Barware, Wine & Beer Accessories
  
  
• Vases & Urns
  

Giftware

• Baby & Infant Giftware
  
  
• Character/Licensed Merchandise
  
  
• Collectible Figurines
  
  
• Collegiate Licensed Merchandise
  
  
• Inspirational/Religious-Themed Gifts
  
  
• Occasion-Specific Gifts
  
  
• Personalized Gifts
  
  
• Pet Gifts
  
  
• Souvenirs & Novelties

Special Pre-Publication Offer: Unity Marketing is offering a special pre-publication price of $3,500 for this report through April 30, 2008. Thereafter, it will be offered at its published price of $3,995. To order, click this link

For Media: Charts, tables and graphs are available upon request.

Coming Soon:

• About the happiness of luxury consumers -- Money really does buy happiness, but not by much
  
• More trends and key findings in the giftware and home decorative accents market
  
• First quarter 2008 Luxury Consumption Index and spending trends

Page 1 2
Return to Top

Par Excellence is the respected voice amidst the chatter of other women's magazine titles. In Par Excellence top female executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning and financial strategies for women, fashion, technology, marketing trends, family, healthy lifestyle, success strategies, diversity & inclusion and much, much more.