Research shows the female do-it-yourself (DIY) market place for home improvement is rapidly growing.
Did you know that...
Women decide on 91% of all houses purchased, 94% of all home furnishings, and 80% of all home improvement projects?
Did you Know...
Research shows the female do-it-yourself (DIY) market place for home improvement is rapidly growing:
- 67% of women describe themselves as a “Do-It-Yourselfer”
- 57% of all women homeowners would rather work on their homes than on improving their careers
- 9 out of 10 single women recently surveyed by Lowe’s feel comfortable using a power tool and 77% surveyed own one
- 29% of female DIYs are more confident in their ability to do home improvement work “better and cheaper” than a professional
- Nearly 50% of women seek assistance at a local home center or hardware store or watch TV cable home improvement programs before starting a home improvement project
- 17 million single women own homes today, and this will increase to over 30 million in the United States alone by 2010!
In addition, more than half of America’s women have undertaken a home improvement job in the past two years. The two major home improvement centers - Lowe’s and Home Depot - both reported that half of the purchases made within their stores during the 2002 sales year were in fact made by women!
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