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As you begin to think about growing your company, remember there's no right or wrong path to follow. Each business has unique characteristics and goals, meaning no two will approach growth in exactly the same way. And there are nearly as many ways to grow a business as there are businesses themselves. Maybe you're looking to penetrate a new market, for example, or add a new product or service, or buy a new facility. It could be you're expanding overseas, or thinking about acquiring a competitor's business. Or possibly you've landed a big client and simply need working capital to fulfill the contract. Or maybe you aren't sure what your plans are, but think your business has the potential for more.
Indeed, the only commonality among growing companies is the reality that growth doesn't happen on its own. Business owners make a conscious decision to stretch a little farther, demand a little more, and push a little harder. It's a challenging endeavor--for both the company and its owner--and to do it right requires careful planning and preparation. Poorly planned growth can wreak havoc, or worse.
So before you start down the road to growth, you need to make sure you're prepared. You need to anticipate the challenges growth will present, and know how you'll respond to them. First and foremost, that means understanding the financial tools that can help you achieve your goals. In the following chapters, we tell the stories of women entrepreneurs who used different financing mechanisms to fund their growth. By sharing their experiences, along with advice and insight from some of the country's foremost experts on business finance, we hope to de-mystify financing options, and help you determine what source of capital is best suited to your needs. It's important to note that this book is not an exhaustive guide to financing growth, but rather the next lesson in your ongoing education. The aim is to give you the tools and knowledge necessary to analyze your own capital needs and financing options. Read on to for your first lesson in positioning your business for growth.
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Par Excellence is the respected voice amidst the chatter of other women's magazine titles. In Par Excellence top female executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning and financial strategies for women, fashion, technology, marketing trends, family, healthy lifestyle, success strategies, diversity & inclusion and much, much more.
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