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 Advice for Women Entrepreneurs to Acquire Growth Capital - In the Hunt

Unleash Your Full Potential

Once women have a full understanding of the resources at their disposal, a good many may decide that, like Elting, they prefer to fund growth without outside financing. But until they know the full range of mechanisms, they won't be able to make a truly educated decision about their expansion plans. Indeed, women's avoidance of certain sources of capital, and their apparent disinterest in certain levels of growth, may have more to do with a lack of understanding than an aversion to risk. "Once they know these other things are out there if they want them," Weeks says, "you'll see an awful lot more women say, 'I never knew that was a possibility. Let's try this.'"

Whether you're just starting out, just hitting your stride, or just now sitting back and enjoying your success, it makes sense to educate yourself about the various financing options available. Even if you're not currently thinking about growth, understanding what capital is and how it works will help you spot and pursue opportunities as you come across them. That preparedness and openness to the possibility of growth will keep you and your business energized and sharp, says Beverly Inman-Ebel, founder and CEO of TLC, Talk, Listen, Communicate, and NAWBO's 2004-2005 president. Inman-Ebel's Chattanooga, Tennessee-based company is 23 years old and doing just fine, thank you. Yet Inman-Ebel is out there exploring financing options and considering different routes to grow her business. Like Lopez, she recognizes that even the most successful and stable companies need to continue evolving, both to maintain their market position and to keep their competitive edge. "My business is very stable and not in debt," Inman-Ebel says. "At my age, you look around and say, 'Do I really want to go into debt again?' And my answer is yes, because I want to get re-excited about my business. If you really want to get excited about your business and what you're doing, you need to take the risk and grow it."

To read more, order Money Matters by visiting https://memberservices.nawbo.org/nawbo/source/
Orders/index.cfm?section=Orders.

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