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Business Strategy Advice for Women Business Owners from NAWBO - Marketing Magic

Tricks and Tips for a Cost-Effective Marketing Campaign

From Taking an Idea to Market, by Molly Tschida Brennan, in NAWBO's Entrepreneurship Trilogy

By this stage in your business development, you've researched your competition, defined your target customer, devised a business strategy, surrounded yourself with a top-notch team, taken legal steps to protect your idea, and secured financing to get your company off the ground. At long last, you're ready to get down to, well, business.

But before you hit the streets--or airwaves, or Internet--hawking your product or service, take a step back. Before you make a single sales pitch, you need to spend some time considering your marketing strategy and devising a marketing plan. You might be thinking that the last thing you need is another plan, and that what you really need are sales, and lots of 'em. But without the direction and focus of a marketing plan, you're more likely to spin your wheels and waste your money than generate serious sales leads. When you're faced with a seemingly endless array of marketing options, a well-defined marketing plan can focus your efforts and help you get you the most return for the least expenditure.

Learn more about how to put together a successful marketing campaign, and pick up some low-cost tricks of the trade.

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