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For Women The Communications Medium That The Internet Provides Is Extremely Enticing

That gender differences are now appearing on the Web may be a surprise to some. Even though women outnumber men in the real world, the Web has, for years, been considered a male bastion. Men, with their love of gadgets and grown-up playthings, were the first high-tech followers, but women were not to be left behind. As women move into the Internet world, they bring with them their traditional habits. In fact, as they surf the Net, both sexes fall into well-worn patterns. Women’s use of the Internet reflects their lives in general and also shows how the lifestyle of women is changing, thanks to the computer.

Precious Online Time

Online time is valuable to women. With jobs, parenting, and domestic demands, women often have less time to surf. Many women who assume a majority of the household responsibilities face a time crunch at home with less leisure time than men to spend on activities such as surfing the Internet. It is not surprising, therefore, that the average woman spends less time in front of the computer than her male counterpart. Men spend about eleven hours online a month whereas women spend only nine hours. Averaging about 21 sessions during the month, men logged onto the Internet 24% more times than women who surfed only 17 times during the month these statistics were gathered.

Viewing Patterns

Men move through a Web site faster than women and, in the end, view 40% more pages than women. While the lady of the house would be viewing 573 pages, the man of the house would have looked at 801 pages. Women seem to be more efficient in their Web usage; they generally know what they are looking for and leave once they achieve their goal. The average man is estimated to bookmark about sixty Web pages whereas his female counterpart only bookmarks sixteen sites. Women are known to spend more time on a particular site. Statistics show that females are looking for different information than the traditional male audience. Recent surveys by Nielsen/Net Ratings show that men tend to be interested in news and information sites while women respond to sites that are more content focused and interactive.

The Reasons Why

Let’s look again at that woman who has just logged on to the Internet for the first time. Why has she responded to the call of the Web? The how much and how many statistics on women’s use of the Internet are impressive, but another quick question comes to mind about women on the Web. Why? Why is the Internet gaining such popularity with today’s women? The reasons are many and varied. Women, like men, are drawn by entertainment and information, but for women the communications medium that the Internet provides is extremely enticing. Women are known to talk and communicate more than men. The dynamic duo of the computer and the Internet offers a wonderful way for women to keep in touch. E-mail improves and speeds up communication networks with family and friends that are so important to the female of the species. Women are finding that e-mail can strengthened family ties and keep them in touch with friends around the world. Many working women also use the Internet as a great tool for business communications and networking. Today’s women are not shy about putting technology to work for them.

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Par Excellence is the respected voice amidst the chatter of other women's magazine titles. In Par Excellence top female executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning and financial strategies for women, fashion, technology, marketing trends, family, healthy lifestyle, success strategies, diversity & inclusion and much, much more.