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Search Engines Now Offer Up Topics Such As Women In Business, Diversity Among Women, Feminism, Women’s Resources, Women Go Shopping, Women’s Sports...

Women find the computer opens valuable new communicating opportunities, as well. Women are creating and participating in online communities. Most are based on common interests. They flourish because the Internet removes both geographical and time-of-day constraints. These communities are based on the same fabric as women’s clubs, bridge clubs, and book clubs of old, but they fit better into today’s woman’s busy life. Women are using the computer on their own schedule, any time day or night, to access discussion communities. Vibrant and dynamic online communities where women can share their life experiences and feelings are now providing women with the support and personal interaction that their busy lives may have previously curtailed. The Internet also presents women with another communication tool that is very popular– chat rooms. A replacement for talking over the backyard fence, chat rooms let women benefit from instantaneous contact with others.

Woman-Oriented Web Sites

If you go to a search engine like Google and enter women online, you will be presented with an abundance of sites to visit. You will see that women are busy with chats, message boards, shopping, health, career, relationships, and entertainment. Other topics are entrepreneurial women, social services, and women in politics. As late as 1995, there was no easy-to-access area for women. Even Yahoo had not broken out a main category for women. Resources for women were hard to find. Collections of online resources of interest to women, women-focused links, and female-oriented resources online were late in developing.

Women have certainly changed the Web. The Internet now offers a myriad of female-oriented sites, and even search engines focused on women’s issues. One site, WWWomen, bills itself as the Premier Search Directory for Women Online. The site’s category lists give a good overview of the topics women are seeking online. Of course, there are non-gender specific areas of interest like Arts and Entertainment, Community, Government, Computers and the Internet. It is obvious though, that this search engine is designed for women when you see such topics as Women in Business, Diversity among Women, Feminism, Mothers/Parenting, Personal Time, Women’s Resources, Women Go Shopping, Women’s Sports, and Women throughout History. Other links from this search engine offer freebies and discounts (real winners with the gals) as well as information on crafts, cooking, home biz opps, home décor, Internet shoppers, pregnancy/prenatal, toys, and games.

iVillage (www.ivillage.com) is another popular and well-known Internet site for women. This very visible company uses television advertising to invite an even wider female audience to visit their online site. iVillage.com is a women’s network for busy women sharing solutions and advice. By clicking the “find women like you,” you can locate customized information for different age groups as well as for African Americans, At home Moms, Grandparents, etc. iVillage is very big on message boards and chats. Communicating is an important part of this site as well as an integral part of women’s activities online.

Women are flocking to the Web, and all indications are their numbers will grow even stronger in the future. It will not be surprising to see their preferences as well as their numbers influence the online world. With the pink brigade coming online, the male-oriented broadcasting type of Internet may begin to evolve into a more interactive and dynamic world that offers the additional quality content that women demand. Those gender-related preferences know no boundaries, even online.

by Sandy Berger

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Par Excellence is the respected voice amidst the chatter of other women's magazine titles. In Par Excellence top female executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning and financial strategies for women, fashion, technology, marketing trends, family, healthy lifestyle, success strategies, diversity & inclusion and much, much more.