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Women Embrace Technology - The Number of Female Web Surfers Grow Faster Than Overall Internet Population...

Women make 66% of all computer purchases and 51% of all consumer electronic purchases?

The World of Computers & Technology is no longer a bastion of male supremacy. A recent online survey found that women are using computers and technology more than ever in their daily lives. The study, conducted by Harris Interactive on behalf of Intel Corp., investigated the differences between men and women and how they relate to technology.

The survey showed that a growing number of women use technology every day. Women are flocking to laptops, cell phones, and personal organizers. The Consumer Electronics Association (CEA) recently supported that fact by reporting that women splurged more on technology last year than men. According to the CEA, $55 billion of the $96 billion spent on tech products was spent by women.

Intel calls this new tech-savvy woman “TIF” for Technology Involved Female. The Harris survey showed that TIFs span many generations and come from diverse backgrounds. The TIFs include twenty-somethings who learned about technology in school as well as fifty-plus women who have learned on their own.

The survey also found that 58 per cent of women feel as lost as their male counterparts (56 per cent) if they don’t check e-mail at least once per day. Sixty-two per cent of women, compared with 66 per cent of men, are enthusiastic about learning how to use new features on their PCs.

One other interesting note: the survey also said that women are nearly three times as likely as men to believe that the opposite sex overstates their knowledge about computers (32 per cent women versus 10 per cent men). So watch out guys. The girls are coming and they may make you fess up to how much you really know about computers and technology.

Women's Online Impact

Every day, another woman logs on to the Internet for the first time. These new users combine to create an interesting phenomenon in the Web World. The number of at-home female Internet users is showing a marked increase over the number of male users. This increase is so impressive that the ladies are now a majority.

A Pink Majority

Women now account for 52% of home Internet users. According to Nielsen NetRatings, that statistic represents 55 million surfing ladies, up from 50.4 million last year. The guys are lagging behind with 49.8 million male home users, up from 48.2 million in December 2000. The total home Internet population in the US grew 6% last year, but the number of women online increased by 9%. Men online increased by only 3%. (CNET: Number of Female Web Surfers Grow Faster Than Overall Internet Population, According to Nielsen//NetRatings) 

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