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Technology's Role In Purchasing Travel and While On the Road For Women Business Travelers

Since the 1999 study, Internet use has grown tremendously. The NYU Tisch Center study reveals that technology's role has increased at the front-end when female business travelers make their travel arrangements.

• 64% of respondents "frequently" search online before booking an airline ticket, and almost half search online prior to booking a hotel room
• 80% of all women business travelers purchase airline tickets online
• 75% book hotel reservations online
• Women business travelers rank proprietary airline Web sites as their first choice for booking airline tickets, followed by Travelocity.com and Expedia.com.
• Proprietary hotel Web sites are their first choice for booking hotel rooms, followed by Expedia.com and Travelocity.com. Although technology usage has increased pre-travel, heavy usage of high-speed internet access and other new and wireless technology by women business travelers while on the road are not yet evident.
• 42% never use high-speed Internet access in their hotel
• 68% do not use a wireless device in their hotel
• 80% of women never use dial-up or high-speed Internet access in the airport

Price Drives Decisions - The Economy's Role in Business Travel

As more companies have scaled back on business travel expenses, women business travelers' habits have changed as well. For instance, in the 1999 survey, responsive service was the most important factor in women's hotel selection; this study showed that this has shifted to price, with 23% of women noting they stayed at a less expensive hotel in 2002. Location was a close second, and service slipped to being the least important consideration. The study also showed that while 77% "often" or "always" searched for the lowest airfare only 48% "often" or "always" searched for the lowest room rate online.

About the NYU Tisch Center at the NYU School of Continuing and Professional Studies
The Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University is a dynamic and growing educational and research center founded in July of 1995. The NYU Tisch Center is housed within NYU's School of Continuing and Professional Studies [NYU SCPS]. Please visit NYU SCPS online for more information.

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