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Marketing to Women - The World's Largest Market!

Worlds Largest Market

Are you aware that....

There’s an economic force on the horizon? For those who recognize it, stronger sales, higher share and greater profits are the bounty.

That force? The emerging power of women - as consumers, investors, employees, managers and corporate leaders. Cutting edge companies who recognize this opportunity are reaping the benefits, while those blind to it are leaving money on the table for their competitors.

What about you? Are you positioned to secure your share of what Tom Peters calls “Opportunity #1" for the foreseeable future? The market that futurist Faith Popcorn calls “the dominant economic force in the country”?

Did you know

Women, who comprise just over 50% of the U.S. population, make over 80% of the consumer purchasing decisions? (And in case you’re wondering, consumer spending accounts for 2/3 of GNP, so that's hardly peanuts!) Moreover, because of their entry into the workplace over the past 30 years, and their rapidly accelerating income and ownership base, women are increasingly dominant in categories not traditionally marketed to them, including cars, computers, financial services, home improvement and consumer electronics. How knowledgeable are you about how women make decisions, what motivates their purchases, and how they respond to marketing differently than men?
Women own 40% of all businesses in this country - and employ more people than the Fortune 500 companies worldwide? What are you doing to reach the women entrepreneurs who have been starting 70% of all new businesses for the past decade - driving the market for Small Office/Home Office equipment, supplies and communications technology?
Women will acquire over 90% of the growth in U.S. private wealth between now and 2010? Have you thought about how women will become an increasing proportion of the U.S. affluent population as the Baby Boom ages? Are you reaching out to these consumers and investors, or are you doing business as usual - marketing to men (and leaving the women to your competition)?
Marketing guru Tom Peters calls the women's market "Opportunity Number One for the foreseeable future," and notes that American women, by themselves, comprise a national economy larger than Japan. Before you commit enormous resources to expanding to overseas markets, are you sure you've tapped all the opportunity here at home?

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